Privacy Policy
How BlackSheepCampers handles personal information and website data.
This Privacy Policy explains how BlackSheepCampers ehf. (“BlackSheepCampers”, “we”, “us”) collects and uses personal data when you visit blacksheepcampers.is, book a camper, complete online check-in or contact us. We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and the Icelandic Act on Data Protection and the Processing of Personal Data, No. 90/2018.
1. Who is responsible for your data
The data controller is:
BlackSheepCampers ehf.
Reg. no. (kt.) 560118-0150
Flugvellir 15, 230 Reykjanesbær, Iceland
Email: info@blacksheepcampers.is
Phone: +354 615 3404
For any question about your personal data, or to exercise your rights, contact us at the email address above.
2. What data we collect
When you book
- Name, email address, phone number and country of residence.
- Rental details: dates, pick-up and return, vehicle, insurance and extras.
- Payment information. Card payments are handled by our payment service provider; full card numbers are not stored on our website.
When you complete online check-in
- Details of every driver: name, date of birth, address, driver’s licence number, issuing country and expiry date.
- A photo or scan of each driver’s licence.
- Your electronic signature on the Rental Agreement.
During and after the rental
- Vehicle inspection reports and photographs taken at pick-up and return.
- GPS location, mileage and other vehicle data from the vehicle’s tracking equipment.
- Records of damage, fines, tolls, parking charges and related correspondence.
When you contact us or use the website
- The content of your messages and calls.
- Technical data such as IP address, browser type and the pages you visit, as described in our Cookie Policy.
3. Why we use your data and our legal basis
| Purpose | Legal basis (GDPR art. 6) |
|---|---|
| Taking and managing your booking, online check-in, handing over and receiving the vehicle, and customer support | Performance of a contract |
| Verifying that every driver holds a valid driver’s licence | Performance of a contract and legal obligation |
| Taking payments, deposits and post-rental charges | Performance of a contract |
| Bookkeeping, tax and responding to requests from authorities (e.g. police or traffic fines) | Legal obligation |
| Vehicle tracking to protect the vehicle, assist you in an emergency and investigate damage or prohibited use | Legitimate interest |
| Handling damage, insurance claims and disputes | Legitimate interest |
| Keeping the website secure and working | Legitimate interest |
| Marketing emails and non-essential cookies (e.g. analytics) | Consent, which you can withdraw at any time |
We do not sell your personal data and we do not use it for automated decision-making that has legal or similarly significant effects on you.
4. Who we share data with
We share personal data only as needed for the purposes above, with:
- Our booking system provider (HQ Rental Software), which stores bookings, driver details, licence images and rental agreements on our behalf.
- Our payment service provider, which processes card payments and pre-authorisations.
- Website hosting and IT providers (including Hostinger for website hosting) and our email provider.
- Google (Google Analytics 4 and Google Ads conversion tracking), only if you accept cookies. See our Cookie Policy.
- Booking partners through which you made your booking, if you did not book directly with us.
- Insurers, roadside assistance, repair shops and towing services when needed to handle damage, breakdowns or claims.
- Authorities and parking or road operators, such as the police or the issuer of a fine, toll or parking charge, where we are legally required to or need to transfer liability for a charge incurred during your rental.
Our service providers act as data processors under written agreements and may only use your data on our instructions.
5. Transfers outside the EEA
Some of our service providers may process data outside the European Economic Area. Where this happens, we make sure the transfer is protected, either by an EU adequacy decision (for example the EU–US Data Privacy Framework) or by the European Commission’s Standard Contractual Clauses.
6. How long we keep your data
- Booking and rental records are kept for as long as needed to complete the rental and handle post-rental charges, which can arise for up to six months after the rental ends, and for as long as needed to settle any claim or dispute.
- Accounting records are kept for seven years, as required by the Icelandic Bookkeeping Act No. 145/1994.
- Driver’s licence images are kept only for as long as needed for the rental, the post-rental charge period and any related claim, and are then deleted.
- Vehicle tracking data linked to a rental is kept only for as long as needed for the purposes described above.
- Marketing data is kept until you unsubscribe or withdraw consent.
7. Your rights
You have the right to:
- access the personal data we hold about you;
- have inaccurate data corrected;
- have your data erased when we no longer need it;
- restrict or object to certain processing, including processing based on legitimate interest;
- receive your data in a portable format;
- withdraw consent at any time, without affecting processing that took place before.
To use these rights, email info@blacksheepcampers.is. We reply within one month. Some data must be kept by law even if you ask us to delete it.
You also have the right to lodge a complaint with the Icelandic Data Protection Authority, Persónuvernd (Rauðarárstígur 10, 105 Reykjavík, postur@personuvernd.is).
8. Security
We use appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS), restricted access to booking data and secure handling of driver’s licence images. Booking-system credentials are never exposed in your browser. No method of transmission over the internet is completely secure, but we work to protect your data and to act promptly if something goes wrong.
9. Changes to this policy
We may update this Privacy Policy from time to time. The current version is always published on this page.
Last updated: 1 November 2026.